| Adult Swim, usually stylized [adult swim], is an adult-oriented
television network sharing channel space with the Cartoon Network
in the United States. The programming features animated shows,
including original programming, syndicated shows, and Japanese
anime, generally with minimal or no editing for content. The
shows are geared toward an 18+ audience, in contrast to the
child and pre-teen daytime programming on Cartoon Network.
Adult Swim began as a "spinoff" of Cartoon Network,
premiering on September 2, 2001 with the airing of Home Movies.
The first anime broadcast was Cowboy Bebop. On March 28, 2005,
Atlanta-based Turner Broadcasting, split Adult Swim from Cartoon
Network so Nielsen Media Research could treat it as a separate
channel for ratings purposes. Some Adult Swim programming
is available on demand on the Internet via Adult Swim Video,
a free, ad-supported streaming video service.
The network is programmed by Williams Street Studios, who
have created Toonami and Miguzi; they play American animated
series and shorts geared towards adults, and a wide variety
of Japanese anime series, OVAs, and movies.
Promotions for Adult Swim are targeted towards the college
age group, constituting the majority of their viewers. According
to a September 1, 2004 article in Promo magazine, representatives
travel to 30 universities across the U.S. to promote the Adult
Swim lineup, including handing out posters for students' dorm
rooms.
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